Data · Pricing

Wix Pricing (2026)

By the WBF Editorial Team · Website Builder Finder — Updated July 2026

This page lists what Wix actually charges right now — every plan, both billing cycles, and the local prices Wix displays in nine different currencies. The numbers come from our own pricing scraper, the same one that powers the live quotes in our finder tool, not from an affiliate brochure. If you want the same treatment across all major builders, see our pricing-by-country comparison.

The short version: Wix runs from free to $159/month. Most personal sites land on Light ($17/month billed annually), most small businesses on Core ($29), and the "per month" price you see advertised assumes you pay a full year upfront.

All prices below were captured directly from Wix's own pricing pages in June 2026. Prices change over time — treat this as a comparative snapshot, not a live quote.

Wix plans at a glance (US pricing)

What each plan actually includes

Wix's tiers are cumulative — each plan includes everything below it — and the upgrade triggers are predictable: you pay for Light when you want your own domain, for Core when you want to take money, and for Business when you go multilingual. Here's the honest read on each.

Free — $0

The free plan gives you the full Wix editor, a blog, and SEO tools — genuinely usable for learning the platform or running a hobby page. The trade-offs are real, though: your site sits on a yoursite.wixsite.com subdomain and displays Wix's own ads. For anything you'd put on a business card, it's a demo, not a destination. If free is a hard requirement, compare options in our best free website builder guide first.

Light — $17/mo annual ($24 monthly)

Light is the cheapest way to get a real website on Wix: it lets you connect a custom domain (free for the first year) and drops the ads. There's no ecommerce here — if you ever want to take payments, you'll be upgrading. For portfolios, personal sites, and simple brochure sites, this is the plan most people actually need, and the one to benchmark against competitors' entry tiers when you're comparison shopping.

Core — $29/mo annual ($36 monthly)

Core is where Wix becomes a business tool: it adds ecommerce and booking, so you can sell products or take appointments. It's the default recommendation for small businesses, and the tier we use as Wix's representative price when comparing builders. Budget beyond the subscription, though: a paid theme is rarely needed on Wix, but many stores end up adding paid apps from the Wix App Market, and those subscriptions stack on top of the plan price.

Business — $39/mo annual ($46 monthly)

Business adds multilingual sites on top of everything in Core. If you sell in one language, the extra $10/month buys you little — most stores are fine staying on Core until they have a concrete reason to move up.

Business Elite — $159/mo annual ($172 monthly)

Elite is a big jump — more than four times the Business price — aimed at larger operations that need Wix's top-end limits. At $159/month you're in the territory where dedicated ecommerce platforms and even agency-built sites become realistic alternatives, so it's worth pricing those out before committing.

Annual vs monthly billing

Wix's advertised prices assume annual billing, and the discount varies a lot by tier. Paying annually instead of monthly saves about 29% on Light ($17 vs $24), 19% on Core ($29 vs $36), 15% on Business ($39 vs $46), and only about 8% on Business Elite ($159 vs $172).

The important fine print: annual plans are charged upfront for the whole year. "Light at $17/month" means a $204 charge at checkout; Core is $348. If you're not sure you'll stick with Wix, one or two months at the monthly rate is a cheap way to find out before you commit a year's payment.

Notice the shape of the discount: it shrinks as the plans get more expensive. Wix is effectively subsidizing commitment at the entry level — the $7/month gap between annual and monthly is constant on Light, Core, and Business, so as a percentage it matters most on the cheapest plan. On Business Elite the annual discount is small enough that monthly billing costs you relatively little flexibility premium.

Wix pricing by country

Wix doesn't show everyone the same price. Here's what its plans cost per month (annual billing) in the markets we scrape.

Per month, billed annually. Scraped from Wix's own pricing pages in June 2026; local prices change over time. Brazil (R$) and Turkey follow the same pattern as the US/UK/EU columns — the identical face value in local currency.

The pattern is unusual: across USD, GBP, EUR, CAD, BRL, and TRY, Wix simply reuses the same number and swaps the currency symbol. Core is "29" whether that's dollars, pounds, euros, Canadian dollars, reais, or lira. That means Wix's real price depends entirely on your currency's strength — £29 is worth considerably more than CA$29, so UK buyers pay the most in real terms while Canadian, Brazilian, and Turkish buyers effectively get the same plan cheaper.

India, Japan, and Mexico break the pattern: there Wix sets distinct local numbers (₹2,900, ¥2,900, and MX$290 for Core) rather than reusing "29". The Japanese price works out cheaper than the US price at recent exchange rates, and the Indian and Mexican prices are set well below what a straight conversion of $29 would produce — genuine regional pricing rather than symbol substitution.

Practically: if you're outside the US, don't rely on the dollar prices you see in review articles. Check the Wix pricing page from your own country — the number in your currency is what you'll actually pay, and it may be a meaningfully better or worse deal than the headline USD figure suggests.

Is Wix worth it?

At the Light tier, Wix is competitively priced — $17/month for a custom-domain, ad-free site is in line with the market, and the drag-and-drop editor is one of the most flexible available. Core at $29 is reasonable for a small store or booking-based business, though note that Squarespace's equivalent commerce tier lists at $23; if design polish matters as much as price, read our Wix vs Squarespace comparison before deciding.

The middle of the lineup is where value gets thinner. Business at $39 exists almost entirely for multilingual sites — a real need for some businesses, an irrelevant $120/year for everyone else. And the gap between Business and Business Elite ($39 to $159) is the widest single jump in Wix's lineup, with nothing in between; if you outgrow Business, you're forced into a fourfold price increase.

Who should skip it: pure-budget buyers can find cheaper entry points — our cheapest website builder ranking covers the alternatives — and high-volume stores eyeing Business Elite at $159/month should compare dedicated ecommerce platforms first, since that price buys a lot elsewhere. UK buyers specifically get the worst end of Wix's same-number currency policy and should weigh that against builders that price the UK market independently.

How to pay less

• Pick annual billing once you're sure. The discount is largest on exactly the plans most people buy — 29% on Light, 19% on Core. Test on monthly or the free plan first, then switch.
• Use the free plan as your trial. Wix's free tier has no time limit, so you can build the entire site before paying anything — upgrade only when you're ready to launch on your own domain.
• Start one tier lower than you think. Upgrading later is instant and prorated. If you don't sell online yet, Light is enough; move to Core when the store is real.
• Claim the free first-year domain. Every paid annual plan includes a domain for year one (a $15–20 value) — but note it renews at full price, so check renewal cost before registering through Wix.

We don't list coupon codes because the ones plastered across the web are mostly expired or identical to Wix's standard pricing dressed up as a deal. The discounts above are the real ones.