Shopify vs Wix (2026)
Both Shopify and Wix let you sell products online, but they're built for different types of sellers. The right choice depends on how seriously you're selling — and how much of your site is the store versus everything else.
At a glance
Choose Shopify if…
- Selling is the primary purpose of your site
- You need advanced inventory or shipping tools
- You plan to scale to high order volumes
- You want the widest payment provider choice
- You need point-of-sale for a physical store
Choose Wix if…
- You want a full website with some selling
- Your store has a small to medium catalog
- You want drag-and-drop design freedom
- You need booking, blog, or service pages too
- Budget is tight (free plan available)
E-commerce features
Shopify is purpose-built for e-commerce and it shows. It handles large product catalogs, complex variants, multi-channel selling (Amazon, Instagram, TikTok Shop), subscription products, and advanced shipping rules out of the box. The Shopify App Store has thousands of integrations for every retail workflow.
Wix eCommerce is genuinely capable for small to mid-size stores — product pages, inventory, discounts, and payment processing all work well. It struggles with very large catalogs and lacks Shopify's depth in shipping and fulfillment tooling.
Transaction fees
Wix charges no transaction fees on any paid plan when using its supported payment providers. Shopify charges 0% transaction fees only when you use Shopify Payments. If you use a third-party payment provider on Shopify, you'll pay 0.5–2% per transaction depending on your plan — which adds up quickly at volume.
Design and website flexibility
Wix wins here. Its drag-and-drop editor gives you more design freedom and makes it easy to build a full-featured website alongside your store — blog, booking, about page, portfolio. Shopify's themes are polished but the editor is more constrained, and it's clearly optimised for product pages and checkout rather than general web design.
Pricing
- Wix Core — ~$29/month. Basic e-commerce, 50 GB storage.
- Wix Business — ~$36/month. No transaction fees, subscriptions, advanced shipping.
- Shopify Basic — ~$29/month. Full e-commerce, 2% fee with third-party payments.
- Shopify — ~$79/month. Better reports, 1% third-party fee.
- Shopify Advanced — ~$299/month. For high-volume sellers.
The honest verdict
If your store is the business — you're selling dozens of SKUs, managing inventory, and need to scale — Shopify is the right platform. It will grow with you in ways Wix cannot. If you need a website that happens to sell some products, or you're just starting out, Wix is more flexible and easier to build a complete online presence with.
Tell us about your store and we'll recommend the right platform.
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