Data · Pricing

Shopify Pricing (2026)

By the WBF Editorial Team · Website Builder Finder — Updated July 2026

This page lists what Shopify actually charges right now — every core plan, both billing cycles, the enterprise tier, and the local prices Shopify shows in eight different markets. The numbers come from our own pricing scraper, the same one that powers the live quotes in our finder tool, not from affiliate marketing copy. For the same data across Wix and Squarespace too, see our pricing-by-country comparison.

The short version: Shopify runs from $29 to $360/month on the standard plans (plus Shopify Plus at roughly $2,300+/month for enterprise), transaction fees apply unless you use Shopify Payments, and Shopify's prices vary by country more than any other builder we track — India pays roughly $18 for the plan Americans pay $29 for.

All prices below were captured directly from Shopify's own pricing pages in June 2026. Prices change over time — treat this as a comparative snapshot, not a live quote.

Shopify plans at a glance (US pricing)

Transaction fees apply on all plans if you process payments outside Shopify Payments — see below.

What each plan actually includes

Two things separate Shopify's tiers: capacity (staff accounts, reporting) and payment processing rates, which improve as you move up. That second lever is why Shopify pricing is really a volume calculation — the right plan depends less on features than on how much you sell each month. And on every tier, remember the transaction-fee rule: process payments through anything other than Shopify Payments and Shopify takes an additional cut of each sale on top of your gateway's own fees.

Basic — $29/mo annual ($39 monthly)

Basic is a complete online store: products, checkout, and Shopify's full app ecosystem. It's the plan most new stores should start on. The honest caveat is that the sticker price is rarely what you pay in total — if you use a third-party payment gateway instead of Shopify Payments, Shopify adds its own transaction fee on every sale, and most stores end up adding paid apps and a paid theme on top.

Grow — $79/mo annual ($105 monthly)

Grow adds more staff accounts and lower card processing rates. The math only works at volume: the rate reduction has to save you more than the extra $50/month costs, which typically takes several thousand dollars in monthly sales. Below that, stay on Basic.

Advanced — $360/mo annual ($399 monthly)

Advanced brings advanced reporting and the lowest standard processing rates. At $360/month it's for established stores where the rate savings and reporting genuinely pay for themselves — a big step up from Grow's $79, so run the numbers on your actual sales volume before upgrading.

Shopify Plus — from ~$2,300+/mo

Plus is the enterprise tier: negotiated pricing that starts around $2,300+/month and varies by market (our scrape found £1,800 in the UK and ¥368,000 in Japan). It exists for high-volume merchants with custom checkout and automation needs — if you're reading a pricing guide, it's almost certainly not for you yet.

Annual vs monthly billing

Shopify's advertised prices assume annual billing. Paying annually instead of monthly saves about 26% on Basic ($29 vs $39/month), 25% on Grow ($79 vs $105), and only about 10% on Advanced ($360 vs $399).

The full year is charged upfront: Basic is $348 at checkout, Grow $948, and Advanced $4,320. Since a meaningful share of new stores don't survive their first year, the sensible sequence is to start on monthly billing, prove the store works, then switch to annual to capture the discount.

Note how uneven the discount is: Basic and Grow reward annual commitment at roughly a quarter off, while Advanced's 10% barely moves the needle on a $4,320 upfront payment. If you're on Advanced, cash flow flexibility may be worth more than the discount.

Shopify pricing by country

Shopify localizes its pricing more aggressively than any other builder in our data. Here's the per-month price on annual billing in the markets we scrape.

Per month, billed annually. Scraped from Shopify's own pricing pages in June 2026; local prices change over time. "—" means no separate Plus list price was shown in that market when we scraped.

The spread here is striking. UK and Eurozone buyers get Basic for £19/€19 — below the US's $29 even before conversion — while Canadians pay CA$45 and Australians A$42, both comfortably above what a straight conversion of the US price would produce. The same plan, from the same company, is a bargain or a premium product depending on your billing country. Compare that with Wix, which mostly reuses one face-value number across Western currencies: Shopify is clearly making deliberate, market-by-market pricing decisions rather than passing through exchange rates.

India is the extreme case: Basic at ₹1,499/month works out to roughly $18 — dramatically cheaper than the US price — and the discount holds up the range, with Advanced at ₹22,680 (about a third of the US $360). This is deliberate market-entry pricing, and it makes Shopify far more competitive against local alternatives in India than its US sticker price suggests. Japan sits at the other end: ¥3,650 for Basic is above the US price at recent exchange rates, making it one of the more expensive Shopify markets in our dataset.

If you operate in one country but could plausibly register your business in another, note that Shopify bills based on your store's market — but choose based on where you actually operate; payment gateways, taxes, and Shopify Payments availability all follow the store's real country.

Is Shopify worth it?

For a store that is genuinely a store — real inventory, real order volume — Basic at $29/month is fair value: nothing else at that price matches Shopify's checkout, app ecosystem, and scalability. Grow and Advanced are volume-dependent upgrades that pay for themselves only when lower processing rates offset the higher subscription; don't buy them speculatively.

Budget realistically, though: the subscription is usually the smallest line on a mature Shopify store's bill. Apps, a premium theme, and payment processing typically add up to more than the plan itself, so treat $29 as the floor of your monthly cost, not an estimate of it.

Who should skip it: if you're selling a handful of products alongside a content or services site, Wix (commerce from $29 with a website focus) or Squarespace (commerce from $23) are cheaper and simpler for small stores — see our Shopify vs Wix and Shopify vs Squarespace comparisons for the detailed trade-offs. And remember the fee asterisk: if you can't or won't use Shopify Payments, Shopify's extra transaction fee on third-party gateways quietly raises the real price of every plan. For the broader budget picture, our cheapest website builder ranking covers the low-cost end of the market.

How to pay less

• Use Shopify Payments if it's available in your country. It waives Shopify's own transaction fee on top of card processing — often a bigger saving than any plan discount.
• Start monthly, then switch to annual. Prove the store works first, then capture the ~26% annual discount on Basic once you know you're staying.
• Use the free trial and entry promos. Shopify regularly offers a free trial plus a heavily discounted first month or months for new stores — build and launch inside that window.
• Stay on Basic longer than you think. Upgrades are instant; move to Grow or Advanced only when your monthly volume makes the lower processing rates cover the higher subscription.

We don't list coupon codes — the "Shopify discount codes" circulating online are affiliate links to the same public trial offer. The levers above are the real ones, and the biggest of them isn't a discount at all: keeping Shopify's transaction fee off your sales by using Shopify Payments will usually save an active store more per month than any billing-cycle trick.